A Study on Changes in Women's Makeup Interest and Use Patterns Before and After the Outbreak of COVID-19

Abstract

Purpose: The purpose of this study is to investigate through empirical analysis how the outbreak of Corona 19 has changed women's interest in and use of makeup in domestic women in their teens to 40s. Methods: A survey was conducted on women in their teens to 40s residing in Seoul from the third week to the fourth week of September 2020, and statistical processing of the collected data was analyzed using the SPSS 26.0 program. Results: The overall interest in makeup was found to have been lower after the outbreak of Corona 19. This means that the overall interest in make-up, the need for make-up, product purchase, and appearance satisfaction have decreased after the outbreak of Corona 19 compared to before the outbreak of Corona 19. In addition, lip-oriented makeup such as lip makeup and lipstick appeared to have decreased compared to before the outbreak of Corona 19, which was found to affect women's use of cosmetics. Conclusion: It has been shown that the mandatory use of masks reduces the purchase of cosmetics and also reduces makeup for beauty purposes by women. In addition, it was found that instead of minimizing makeup on the part (lips) that is not exposed when wearing a mask, makeup on the part (eyes or face) exposed when wearing a mask is rather more interested.