Abstract
Abstract: The study focuses on identifying the challenges faced by Rapido, a bike taxi service provider, in Coimbatore city. The research is conducted through a survey of customers and Rapido riders. The study finds that the major challenges faced by Rapido in Coimbatore city are competition from traditional autos, lack of proper infrastructure, and strict traffic regulations. The study also suggests some strategies that Rapido can adopt to overcome these challenges, such as offering competitive pricing, improving their app interface, and collaborating with local authorities to improve the infrastructure. Overall, the study highlights the need for Rapido to adapt to the unique challenges of each city it operates in to ensure sustained growth and success.
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