Abstract
This study aims to conduct a study on business sustainability of Embroidery SMES in Agam regency, West Sumatera during the COVID-19 pandemic. The study is based on qualitative research with a case study approach and the object of this research is embroidery SMEs in Agam regency. Data were collected through questionnaires and interviews. The results showed that 60% of companies were still able to survive in the pandemic though income and profits decreased. Around 75% of the companies already have a good processing system and their business produces almost no waste, because every waste material they have is reprocessed to become a new product. About 70% of companies provide maximum service to employees because most of them are family businesses that have been passed down from generations. Only 60% of entrepreneurs are already actively involved in social activities and have a special budget for donations and charitable activities.
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