A Study on Awareness and Use Reality of Hair Darkening Shampoo

Abstract

Purpose: Hair darkening shampoos have been significant to the growth of the hair dye product market, but studies on their current market status and consumption patterns are prominent in their absence. Unfinished work on product management and compliance are obvious from its lack of organization in terms of product naming, classification, labeling regulations, and ingredients, and calls for an urgent need of research.Methods: To understand consumer perception and usage patterns of darkening shampoos, an online survey was conducted on men and women over the age of 20. The collected data was analyzed by the statistical analysis software SPSS Ver.25.Results: Among the survey participants, 55.3% had used hair darkening shampoo, and 44.7% did not. Most participants provided overall positive remarks on these shampoos, but on safety aspects noticeable differences among the participants were found. Users generally rated the product more positively in terms of their reliability, improvement in the appearance of gray hair, and hair loss prevention. However, some users experienced side effects that put the safety of these products in question.Conclusion: In the rapidly expanding market for hair dyeing cosmetics, this study would provide foundational data on the growth and consumer perception of the hair darkening shampoo market. I believe, the study findings would significantly add to the product development and marketing strategies of these shampoos according to best practices and safety standards.