Abstract
Yesteryears luxuries have become today’s essentials. Three to four decades back having own house was a dream to middle class people in India. Because of the availability of the home loan people would like to construct own house to live. Cement is one of the important raw materials in the construction Industry. There are ample numbers of brands of cements available in India. Especially in the knowledge era people are very much aware of various brands and types of cements. People like engineer, mason, skilled, semi skilled and unskilled laborers are involved in construction industry. This study covers the awareness about various types of cements, sources to acquire information, type of information and role of demographic variables. Two hundred people who were constructing houses in Trichirappali/Taminadu area were included for this study. This study will be useful for the people in the construction Industry to know about awareness about various varieties and brands of cements, construction estimate, top of mind, sources to know about cement and type of information gained from the sources.
Highlights
Housing construction involves so much of intricate activities
Several raw materials are involved in the construction of houses
Portland Blast Furnace Slag Cement (PBFSC), Sulphate Resisting Portland Cement, Rapid Hardening Portland Cement, Ordinary Portland Cement (OPC), Portland Pozolona Cement (PPC), Oil Well Cement, Clinker Cement and White cement are the varieties of cement available in India
Summary
Several raw materials are involved in the construction of houses. Cement is one of the vital raw materials in the construction Industry. In India, the housing sector is the biggest demand driver of cement, accounting for about 67% of the total consumption (www.ibef.org, Feb, 2015). Based on Indian Standards various types of cements available in India. Enormous varieties of cement conform to Bureau of Indian Standards (BIS) are being produced by the flourishing cement industry in India. Depends upon the characteristics of various varieties of cements, demand always exist in Indian cement market Industry. In general people aware about various varieties and brands of cements from various sources. They know about these from engineers, masons, relatives/friends, advertisements, company representatives and dealers. People constructing houses in Trichirappalli/Tamilnadu were included for this study
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