Abstract
The present study was conducted in Trichy and Madurai district of Tamil Nadu. From each district two blocks were selected. Thus, the total sample size of 240 were selected for the present investigation. Nature of technology (RBQ = 89.29) was the foremost factor governing the adoption of green technologies in technology and cultivation factor, social recognition (RBQ= 75.46) was the primary factor in social factors. Premium price (RBQ=72.58) was the foremost marketing factor followed by subsidies and schemes (RBQ= 73.37) as the paramount economic factor governing the adoption and non-adoption of green technologies as perceived by the farmers. Improvement needs to be done in accessing information by farmers. Most of the farmers felt complexity in the use of agricultural invention. This could be rectified by participatory technology development approach where farmers also a part of technology development. The farmers need to be provided with the knowledge of market demand for the produce, which will help the farmers to get more income and wastage of the produce will also minimized.
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