A study of women's perception towards digital payments with special reference to Udupi Region

Abstract

In today's era, one cannot think about the success of any service industry including banking industry without information technology. The most recent technological advancement is the evolution of Digital Payment System. Government of India has started to promote and to create the awareness Programme towards the cashless and paperless transactions through digital payment system. One of the important part of the population is the huge pool of women's which are still so far away from adopting and accepting new type of digital payment system. In this paper, we focused on those aspects which influence on women's force to adopt the digital payment system as well as to measure their perception and approach towards it. Digital Payment System is a payment mechanism which facilitates the acceptance of electronic payment for online transactions. To promote the digital payment system, government started a campaign called the Digital India. The digital India Programme is a foremost programme of the government of India with a visualization to change India into a digitally empowered culture and knowledge economy. As part of promoting cashless business and converting India into less-cash culture, various modes of digital payments are available like internet banking, mobile wallets, banking card, USSD, AEPS, UPI, banks pre-paid cards, point of sale, mobile banking, micro ATMs, etc. These all are the new modes of transactions without actual existence of the cash in hand. The awareness campaigns are implemented only in the urban areas. With this service we save our time by carrying out banking transactions at any place and at any time, from our home or office, all we need is internet access. Although, women live in urban area due to migration for work but most of them are not a part of the awareness programme because they are illiterate and their poor life style. Digital payment system is completely based on the modern technology which includes electronic means and internet. Due to unawareness, lack of education and poor living condition, the women are not able to fulfill the basic requirements for availing the facility of digital payment system.