Abstract

Television is now widely regarded as a significant source of knowledge, education, entertainment, and information for women. The use of television is acknowledged to represent one's tastes and preferences, which often show one's "flavors" in many people's daily lives and thoughts. Decision Maker should measure different television channels based on popularity in order to reach the target audience of rural and urban women. Television has played a role in influencing women's attitudes. Television has transformed women's tendency to see, think, and understand. Television has now made women comprehensible, even from a logical point of view, in terms of things and conditions. In many respects, television has also worked to influence women. The effect can be well understood today by the changes in the speech, debate, awareness and lifestyle of women. For women belonging to low income groups and even those who are uneducated, television has established its status as a cheap and knowledgeable means of entertainment. Although today's TV has been working to make women aware and alert. Its negative effect on family and social relations can also be clearly seen somewhere. The growing number of TV channels has increased their options for entertainment and media habits.

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