Abstract
Transit traffic represents a huge and potential tourism market. Stopover tourism is a new type of tourism based on partnerships between airlines, airports, and tourism organizations. This study focuses on the mutual influences between the aviation industry and stopover tourism, the motivation of stopover tourists in Bangkok, the constraints and challenges of development of stopover in Bangkok, and the tourism opportunities and attractiveness of stopover to better understand the importance and determine the development prospects of it by qualitative analysis methods, semi-structured in-depth interviews with specific four groups of 19 people highly relevant to stopover during February-March 2020, then applied content analysis methods to encode, identify, filter, logically transform, summarize, analyze, and draw conclusions. This study finds that the rapid development of Bangkok's air transport industry and outbound tourism of developing countries have laid a solid foundation for the establishment of stopover tourism.
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