A Study of the State of Sports Consumption of University and College Students in China

Abstract

AbstractThe paper aims at the study of the state of sports consumption of university and college students in China to obtain some convincing views on the consciousness of sports consumption of the Chinese college students. The paper selects at random students from nine colleges and universities in China. By the research methods of questionnaire, literature, experts interviewing and mathematical statistics are applied to analyze the state of sports consumption of the Chinese college students. The conclusions can be obtained that: 1. the Chinese college students feel positive about sports consumption and they come to realize that sporting is a good way not only to strengthen their physical health but also to relax and entertain themselves. The college students accept sports consumption as a part of their life. 2. Sports clothing is a main aspect in colleges and universities students’ sports consumption. 3. The average sports consumption of the college students is about 101-1200 yuan per year, which still keeps in a low level compared with the consumption of other groups. 4. 99.9% college students consume on sports under two or more motives — real need as the primary motivation, entertainment as the next and knowledge acquirements as the last motivation.Keywordscolleges and universitiescollege studentssports consumption