Abstract
The health tourism industry has become a fashion along with the increasing demand by global travelers. Physical and mental health activities have become popular to participate in while people are traveling. To provide operational references for health tourism industry administrators and help them enhance product competitiveness, a LISREL empirical analysis is conducted. The health tourism medical consumption experience scale proposed in this study can comprehensively illustrate the relationship between a tourist’s experience, experience value, and post-experience behavior. This provides medical organizations with a scale to measure and compare each tourist’s experience and degree of satisfaction with regards to their medical and cosmetology services.
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