Abstract

<p>The dairy organization represents a complex system is highly departmentalized and specialized at various levels, which has necessitated a great deal of co-ordination and interaction among its employees through an efficient organizational communication network. Net work analysis between management and employees at various levels of management plays an important role in achievement of the organizational effectiveness. The amount of upward communication was higher than downward communication as well as horizontal communication. The horizontal communication was also observed more than downward communication and hence, the efforts are required to attract the attention in this directionality the top management so that the management personnel could raise downward communication. Various types of communication messages i.e. informative, instructive, influencive, evaluative and counseling play a vital and indispensable role in management. The network analysis directly assist the management system in achieving the goals of the organization and also help in creating a congenial environment of better functioning by the incumbents in the organization.</p>

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