A Study of the Marketing Strategies of Estate Surveying Firms in Lagos, Nigeria

Ogedengbe Peter Shakede,Edionwe Osasumwen

doi:10.5901/ajis.2016.v5n1p81

Abstract

This study examines the marketing strategies that are being adopted by practicing firms of estate surveying and valuation in discharging their estate agency services in Lagos State. The objectives of the study include: examining the challenges that are associated with the present strategies being practiced by these firms with a view to providing solutions to them and examine ways of making estate agency more effective. A total of thirty-two practicing firms of estate surveying and valuation were examined in a survey conducted to elicit information on the strategies they adopt for marketing their services in the area of estate agency. Simple descriptive statistical methods were used for the analysis and presentation of the data. The result showed that some of these estate firms are facing problems in marketing the properties in their portfolio since they don't really have marketing skills that would have been provided, had there been a qualified marketer in their employment. The study recommended among others that estate firms should employ marketers in their firms or alternatively, the estate surveyors and valuers should go for some marketing courses in order to fine tune their marketing strategies. DOI: 10.5901/ajis.2016.v5n1p81

Highlights

Introduction and ProblemEstate surveying and valuation firms are concerned with the supervision and direction of an interest in land and landed properties on behalf of the owners of such interest with the aim of securing optimum return
This may not necessarily be pecuniary but can be in terms of prestige, political status, independence, and continuity, social and economic need to be satisfied. These firms of estate surveyors and valuers are involved in various services to the public which basically border on land and landed property
It can be noted that briefs generally come to the estate surveying and valuation firms through scouting for these properties by them

Summary

Introduction

Estate surveying and valuation firms are concerned with the supervision and direction of an interest in land and landed properties on behalf of the owners of such interest with the aim of securing optimum return. This may not necessarily be pecuniary but can be in terms of prestige, political status, independence, and continuity, social and economic need to be satisfied. These firms of estate surveyors and valuers are involved in various services to the public which basically border on land and landed property. In Nigeria for example, it is the desire of every man to own an interest in land and those who already have, want optimum returns from such interest

Methods

Results

Conclusion