Abstract
Registering trademarks internationally – to protect products and services and differentiate them from competitors – is the first step toward protecting business interests abroad, and an integral part of any successful global business strategy. Companies of all sizes rely on trademarks to highlight their brand value in the market. The Madrid System supports SMEs in expanding their businesses across borders and helps them build valuable wealth from intellectual property assets. This may be of additional importance to small companies that may own relatively few tangible assets. With more than 1.5 million trademarks registered worldwide, the Madrid System for the International Registration of Marks is the main choice for the international registration of trademarks for export-oriented SMEs. The Madrid System is a unique global system that seeks to protect trademarks in multiple export markets. It is a convenient and cost-effective solution for trademark registration and management around the world. The Madrid System is widely used by small and medium-sized businesses, with 86 % of System users having a trademark portfolio of fewer than three international trademark registrations.
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