A Study of the Language of Bullet Comments in Bilibili Auto-tune Remix-themed Content Videos

Abstract

As a new and popular medium, bullet comments are popular among young people, and the presence of bullet comments is particularly indispensable in bilibili auto-tune remix-themed content video. The pop-ups themselves have not been a one-day success, but there are many political, economic and social and cultural influences, and the culture of the bullet comments, which originated in Japan, has fused with the culture of Chinese subtitling groups in China, making our bullet comment culture more locally. In fact, many of the internet buzzwords come from online pop-ups, and the auto-tune remix-themed content area, as a gathering place for very talented uploaders, is naturally not short of inspired viewers, and the classic bullet comments from them are gradually becoming visible in many mainstream cultures, and are also used by many influential celebrities or a significant portion of the public, causing a wider spread.From these cultural phenomena, it is easy to see that the producers of auto-tune remix-themed bullet comments have a strong secondary production capacity for specific cultures and a vigorous vitality for cultural products. Therefore, the study of the language of auto-tune remix-themed bullet comments has great significance and reference value for the diversification of cultural industries in the era of online culture and new media.This paper uses literature research, participant observation and inductive analysis to analyse the characteristics and significance of the language of bullet comments in bilibili auto-tune remix-themed content video.