A Study of the Investors Behavior in Making Investment Decision for Post Office with Special Reference to Rural Areas

Abstract

In the 21st century of the digital era, due to globalization and economic liberalization lot of business expansions, industrial development and infrastructure changes and growth, an increase in foreign investment and personal financial assets are created rapid growth in investment and which makes a passionate situation for each and every investor who wants to take part in taking a risk in investments, gaining knowledge and capacity to save money and invest in the stock market, gold, real estate, insurance, post office, Mutual funds, and others similar different investment opportunities accessible in India for of small investors. There are very few studies that have explored investors’ behavior in the field of equity, mutual fund and other avenues. However, the investors’ behavior in rural areas is yet to be explored, and this empirical study is an attempt to examine the investors’ behavior of various investment avenues in rural areas for this study, Primary data using simple random sampling through questionnaire structured questionnaire was used to collect data as well as secondary data from a wide range of literature from various journal publications were utilized.