A Study of “The Growth of AI in Digital Marketing Platform”

Abstract

Abstract: The purpose of the current research paper is to provide a review of previous studies that have explored the important role of artificial intelligence (AI) in digital marketing. AI has become a powerful and powerful tool to transform many industries, including marketing. By helping companies analyze large amounts of data, identify patterns and make decisions, artificial intelligence has dramatically changed the way businesses engage with consumers online. This research paper followed the library research method as 26 research papers related to the topic were reviewed. All research papers reviewed were publishe d between 2017 and 2023. This paper discussed how artificial intelligence technology can change the nature of digital marketin, enabling companies to improve the customer experience, optimize campaigns and improve good marketing. We also cover variou s uses ofartificial intelligence in digital marketing, including custom content development, chatbots for customer support, predict ive analytics for segmentation and segmentation, and recommendation engines for product ideas. The study also highlighted the advantages and disadvantages of incorporating AI into digital marketing.