Abstract
In this era, big data is the most common buzzword across different industries due to its capabilities of collecting, processing, storing and analysing data. The advancement of the E-Commerce paved the way for merchants and customers to meet online to satisfy their requirements by exchanging goods and services at a reasonable cost. The challenges and opportunities for big data on the emphasis of data privacy and security is a widely discussed topic among businesses especially E-Commerce merchants. There are several reviews available on emphasizing big data opportunities and challenges with regard to privacy and security. However, a comprehensive review on E-Commerce highlighting thematically on the tools and technologies is not given enough consideration. Therefore, the purpose of this study is to review the state-of-the-art technologies towards privacy and security in the E-Commerce platforms. The identified cryptographic technologies were also discussed with the rational standpoint to understand the viability to apply in the E-Commerce operations. The study concludes with an enlightening path from which the E-Commerce merchants can be vigilant on data privacy and security in future.
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