Abstract
Purpose: Through this study, the aim was to find out the perception of the viewers of the television industry. Both primary and secondary research was conducted to understand what impressions the users hold and what factors may drive them toward a particular Channel platform. Approach: Different articles and blogs were referred to understand the user count, different age groups using these platforms, gender count, and the content that is being consumed. Detailed information about the sector, in general, has been elaborated in the study. Result: The likability of the content, factors leading to subscription, or factors obstructing a user to subscribe to the Channels platform, are researched in the study. Towards the end areas of improvement or suggestions are made for the entertainment industry. Value: This report has provided valued insights into a platform that is explored and what areas need improvement whilst stating the clear position of the television entertainment industry. Type of Paper: Exploratory Case Study.
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