Abstract
The purpose of the present study was to examine the relationships between motivation factors and game engagement and explore the moderating effect of self-identity on those relationships. For this, the present study collected data from 228 college students in South Korean through a survey method and used hierarchical multiple regression analyses. In the results, first, the more competition, challenge, or social interaction participants pursue in gameplay, the more they are engaged in a game. Second, a positive relationship between social interaction and game engagement is stronger for participants in high rather than low in interdependent self-view. However, interdependent self-view was found to have no significance in the relationship between other motivators and game engagement. This study is the first one to examine the integral model of motivation factors of game engagement by including the moderating effect of self-identity.
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