Abstract
Despite the growing popularity of online communities, there are a major gap between practitioners and academicians as to how to share information and knowledge among members of these groups. However, none of the previous studies have integrated these variables into a more comprehensive framework. Thus more validations are required the aim of this paper is to develop a theoretical model that enables us to examine the antecedents and consequences effects of members’ helping behavior in online communities. The moderating effects of the sense of community on the relationships between members’ helping behaviors on information sharing and knowledge contribution are also evaluated. A complete model is developed for empirical testing. Using Yahoo’s members as the samples of this study, the empirical results suggested that online communities members’ helping behavior represents a large pool of product know-how. They seem to be a promising source of innovation capabilities for new product development.Keywordsonline communityhelping behaviorsocial capitalsense of communityinformation sharingknowledge contribution
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