Abstract
While In-Car Global Positioning System (GPS) navigation system is useful for drivers, the penetration rate remains relatively low. This study was based on the DeLone and McLean (D&M) Information System (IS) success model that incorporates reference group influences as belief-related constructs to assess the successfulness of In-Car GPS navigation systems. The research was done through a survey of 258 In-Car GPS navigation system subjects via the internet. The findings indicated that both D&M factors and reference group influences played important roles in measuring the success of GPS navigation devices. The results may provide further insights into GPS-related marketing strategies.
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