A Study of Tesla's Impact on China's New Energy Vehicle Market

Abstract

Nowadays, the issue of carbon emission is getting more and more attention, and China also attaches great importance to the development of the new energy industry. China is steadily developing its new energy automobile industry, and at the same time, new energy automobiles have provided a new "track" for the transformation and upgrading as well as the high-quality development of China's automobile industry. In this context, this paper provides an in-depth study of Tesla's market strategy and its impact on China's new energy vehicle market, outlining the complex interplay between market dynamics, government policies, and corporate strategies, and covering a number of important aspects, including government support, market expansion, consumer demand, competition and pricing strategies, product differentiation, infrastructure development, technological advances, and raw material foreign trade relations. Overall, these results and data show that Tesla's impact on China's new energy vehicle market is very important, intensifying the competition in China's new energy vehicle market, prompting similar new energy vehicle companies in China to innovate, improving the industrial level of China's new energy vehicle companies, and helping to improve China's policies in this area.