Abstract
In this study, we aim to provide a holistic perspective of fashion brands sustainable development and investigate the sustainability practices of US fashion brands. To achieve the research goal, CSR reports of 12 US brands from all public companies of the fashion industry were collected. To identify and classify the sustainability practices in these documents, a dictionary approach by Python was used based on the Triple Bottom Line theory. The finding suggests that US fashion implement different sustainability strategies based on product categories and competitive advantages.
Highlights
We have focused on the theoretical framework of the Triple Bottom Line (TBL) proposed by Elkington (1998)
TBL consists of social equity, economic, and environmental factors which are essential in considering if an organization wants to achieve their sustainability goals
As the goal of this study is to identify the sustainable practices, TBL sheds light on the different sustainability aspects within the social, environmental and economic spectrum
Summary
We have focused on the theoretical framework of the Triple Bottom Line (TBL) proposed by Elkington (1998). TBL consists of social equity, economic, and environmental factors which are essential in considering if an organization wants to achieve their sustainability goals. As the goal of this study is to identify the sustainable practices, TBL sheds light on the different sustainability aspects within the social, environmental and economic spectrum.
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