A Study of Subculture Based on Online Communication from the Perspective of Carnival Theory: Taking Hip-Hop Culture as an Example

Abstract

As a kind of subculture that is relatively popular among young people, hip-hop culture has been developing well in the past few years with the power of internet communication. Hip-hop culture includes street dance, rap, DJ and graffiti, and has a very rebellious spirit that advocates a free and equal relationship. As for China, hip-hop culture, as an imported product, was once excluded from the mainstream system and had been growing wildly "underground" for a long time. However, in recent years, along with the broadcast of some variety shows, hip-hop culture has been presented in the discourse system of mass media based on online communication, which has attracted widespread attention. The essay includes four parts. The first part starts from the respective concepts of hip-hop culture, subculture, and rave concept, and explains their definition and the process of development respectively. The second part explains the connotation and development of hip-hop culture and subculture from the perspective of rave theory. The third part describes how the online medium has influenced cultural communication. The last part describes the process of localization and transformation of hip-hop culture in China and its current development.