Abstract
This research paper delves into the intricate relationship between Foreign Direct Investment (FDI) rules and policies and the rapidly evolving landscape of e-commerce in India. The study aims to analyze the impact of FDI regulations on the growth, competitiveness, and structure of the Indian e-commerce sector. By examining historical developments, policy shifts, and their consequences, this research contributes to a comprehensive understanding of the dynamics between FDI and e-commerce in the Indian context.
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