Abstract
The article examines how the processes of individualization (which in the modern world lead to many social changes, including lifestyle changes) alter the attitude to the need to start a family. Such processes also lead to the emergence of such phenomenon as "solo-living", but the analysis of the existing studies has shown that the growth of singles has not been researched in global comparative studies. The authors analyze how the problem of singles' growth in East Asian countries (with the focus on Japan, China and South Korea) is considered. Asian studies show that the lifestyle of single people is dictated by several reasons: lack of free time due to work (imbalance between work and life outside it), opposition of young people to official policies of their countries (social policy is aimed at supporting family traditions) and support for such lifestyle by marketing companies (the market is increasingly focused on singles in these countries). Prospects for further research include considering confrontation of social policies of the states and market policy on the issue of solo-living and the analysis of local studies of solo-living.
Highlights
IntroductionДослідження життя соло в Східній Азії: погляд на Японію, Китай та Південну Корею
The economic situation encourages young people to work, which does not involve the availability of leisure, i.e. the work-life balance is made in such a way that there is not enough time to live outside of work;
Social policy directs all its efforts to reverse the dynamics of the spread of singles in the opposite direсtion, but this is partly what motivates young people to abandon starting a family;
Summary
Дослідження життя соло в Східній Азії: погляд на Японію, Китай та Південну Корею. Перспективами подальшого дослідження тематики є розгляд протистояння соціальних політик держав і політики ринку щодо питання solo-living. Increasing the number of divorces, economic instability, lack of time due to employment and the growing popularity of hedonism (the motivational goal of which, according to Schwartz's theory of values, is pleasure, sensual pleasure, enjoyment of life; gendonism is based on the need to meet biological needs and feels this) – all this encourages individuals to postpone the creation of a family or abandon it altogether, which becomes a manifestation of social change in almost all developed countries from Norway to Japan (Ortiz-Ospina, Roser, 2020). Back in 2001, Baumann stated in his work «The Individualized Society» that individualization had come a long way (Bauman, 2005, р. 68): we see that these theories were developed almost two decades ago, and statistics on the growth of single and one-person households around the world indicate that processes of individualization – a trend that is deeply rooted in all social processes nowadays, despite the cultural traditions and other features of different societies around the world
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