A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry

This chapter investigates how musicians use, manage and value different types of visibility when building their careers. In order to analyze musicians’ experiences and opinions regarding visibility work, we apply three concepts of capital – symbolic capital, social capital and visibility capital. More specifically, we discuss how different forms of capital are valued by musicians in their endeavors to attain visibility. The analysis is based on empirical material from a study of professional musicians in Norway consisting of 57 qualitative interviews. The analysis is presented in four parts: visibility through social relations, visibility by presence in social media, visibility by presence in traditional media, and visibility by virtue of musicians’ geographical location. We find that both social capital – the visibility musicians get from networks and relations – and symbolic capital – the visibility musicians get from being recognized in the field – are seen as unconditionally valuable. However, visibility capital – the visibility musicians get from being present in social and traditional media – has a much more ambiguous status. One the one hand side, it is a way of connecting with and building audiences, which is seen as valuable. On the other hand, presence in social and traditional media requires a lot of work and is associated with certain subjective rules on how to appear and what to communicate.

Nowadays social media has a radical impact on the business world, becoming a great customer service tool across many industries. And banking is no exception. Thus, banks managers need to identify ways to make profitable use of the social media. By accepting the benefits and developing their presence in social media, banks will be closer to customers. The objective of our research is to study social media usage in the banking industry and to obtain a managerial view concerning barriers and challenges in the social media implementation process. From the research of the literature in the field, we observed that Social media was studied a lot from the customers’ point of view, but there are not many studies on social media from a managerial point of view. This article presents a part of our research results regarding social media usage in banking in different regions of the world, specifically, the Mexican banking sector. We conducted a qualitative research based on interviews carried on among 20 banks from Mexico. The goal was to see how the decision factors in banks perceive the social media usage for their institution and for the banking industry, in general. The study focuses on the barriers and challenges raised by the existence and usage of social media platforms. The findings revealed an important presence of the Mexican bank industry in social media areas, but with a lot of room for extending the banks’ presence in new Social Media platforms, and different degrees regarding the perception of barriers and challenges in adopting Social Media tools.

Social media utilization by orthopedic surgery residency programs increased by 355% from the 2019 to 2021 residency application cycles. Prior to the COVID-19 pandemic, literature demonstrated an association between social media presence and diversity of residency programs. The goal of this study is to investigate the associations between social media presence, diversity and program rank following the dramatic increase in residency program social media use during the COVID-19 pandemic. Social media platforms affiliated with all orthopedic surgery residency programs acknowledged by the Accreditation Council for Graduate Medical Education (ACGME) were identified via manual Google, Twitter and Instagram searches. Overall program rankings and research rankings were collected from the Doximity Navigator rankings list; a lower program rank denoted better-ranked programs (e.g., rank #1 represents the best program). Residency program demographics were collected through the Orthopedic Residency Information Network (ORIN) and binned into four quartiles to adjust for multivariable logistic regressions. Residency programs were categorized as “gender diverse” if either resident physicians were composed of ≥29.8% women, equivalent to one SD above the mean of 19.7% or if attending physicians were composed of ≥21.7% women, equivalent to one SD above the mean of 13.6%. Similarly, residency programs were categorized as “racially diverse” if either resident physicians were composed of ≥32.8% Underrepresented Minorities in Medicine (URiM), equivalent to one SD above the mean of 19.1% or if attending physicians were composed of ≥ 27.3% URiM, equivalent one SD above the mean of 13.8%. All data was collected during fall 2023. Confounding variables were controlled by regression analyses. Multivariable logistic regressions were used to further assess comparisons between presence of social media and program ranking, gender diversity and ethnic diversity. A total of 179 orthopedic surgery residency programs accredited by the ACGME were included in the ORIN database. Of the 179 programs, 145 (81.0%) programs had Instagram, 86 (48.0%) had Twitter, 81 (45.3%) had both Instagram and Twitter accounts and 29 (16.2%) programs had neither. Pearson Correlation Coefficient tests demonstrated a negative linear relationship between total number of social media platforms per program and overall program rankings (R2= -0.53, p<0.01) as well as research program ranking (R2=-0.49, p<0.01). Spearman Correlation Coefficient tests confirmed overall program ranking (R2=-0.55, p<0.01) and research program ranking (R2=-0.51, p<0.001) as the dataset did not follow bell curve distribution. Chi-Square tests of independence did not demonstrate a significant relationship between presence of social media and gender diversity (x2=0.17, p=0.68) and Fisher’s exact tests confirmed no statistical significance (p=1.00). Chi-Square tests of independence also did not demonstrate a relationship between presence of social media and racial diversity (x2=0.25, p=0.62) and Fisher’s exact tests confirmed no statistical significance (p=0.64). The COVID-19 pandemic greatly impacted social media use by orthopedic residency programs. Although prior literature demonstrated social media presence was associated with increased gender and racial applicant diversity, our findings show this association is no longer present. This may be due to the significant increase in social media use during the pandemic. Future research is encouraged to investigate alternative strategies to diversify orthopedic residency programs.

The purpose of this study was to examine the effect of social media marketing on marketing performance of the manufacturing companies in Tanzania. Specifically, the study aimed to examine the effect of social media strategy, active presence and customer engagement initiatives on the marketing performance of selected manufacturing companies in Coastal Region. The study used social penetration theory. Quantitative research approach and cross sectional research design was used. A sample of 138 respondents was selected from 29 manufacturing companies in Coastal Region using simple random sampling technique. A structured questionnaire was used for collecting primary data. Data were analysed by using the Statistical Package for Social Science (SPSS) to compute descriptive statistics and undertake multiple linear regression. The results show that social media strategy had positive and significant relationship with marketing performance (B = 0.539, p = 0.000). Moreover, the results show that there was positive and significant relationship between active presence in social media and the marketing performance of the manufacturing companies (B = 0.620, p=0.001). Furthermore, the findings show that there was positive and significant relationship between customer engagement initiatives in social media and marketing performance of the manufacturing companies (B = 0.919, p = 0.000). The study concludes that social media strategy, active presence and customer engagement initiatives in social media have positive effect on the marketing performance of the manufacturing companies. The study recommends that manufacturing companies should make sure social media strategy, active presence and customer engagement initiatives become part of the marketing strategies in order to increase marketing performance.

Leveraging Social Media and Web Presence to Discuss and Promote Diversity, Equity, and Inclusion in Radiology.

People have done various ways to get information to fulfil their information needs. Until the presence of social media that changes lifestyles, thinking patterns, social society, and education. The presence of Instagram social media is one of the contemporary social media that is of interest to various groups to access information including lectures. This research aims: (1) To describe the motives for using Instagram social media @fuadiainponorogo as information media for FUAD IAIN Ponorogo students class of 2020. (2) To analyse the fulfilment of information needs of FUAD IAIN Ponorogo students class of 2020 on Instagram social media @fuadiainponorogo as information media. The method used is a qualitative descriptive approach. Data analysis using Miles and Hubberman, namely data reduction, data presentation, data verification, and conclusion drawing. Research results: First, the motives for utilising social media Instagram @fuadiainponorogo as information media are four in the MAIN model, namely information arises because of the use of Instagram @fuadiainponorogo as the dissemination of lecture information. Entertainment is seen from posting video reels that follow the trend. Social interaction arises from the interaction between the Instagram account admin @fuadiainponorogo and followers. Personal identity because Instagram account followers @fuadiainponorogo average student Faculty of Ushuluddin, Adab and Da'wah. Second, fulfilling the need for information on the Instagram account @fuadiainponorogo is enough to meet the information needs of students of the Faculty of Ushuluddin, Adab and Da'wah class of 2020 as an information media that requires more lecture information posts.

The growing power and potential of social media is testified by the number of active users. Spending time on social media is one of the most popular things people do on the Internet. Social media has changed the landscape of enterprises functioning on the market. Communication with customers has taken new forms and has created the possibility of relationships. Presented article shows the results of studies on the behaviour of Internet users in social media. Respondents indicate satisfaction with the presence of brands in social media. Users of social media want to chat, search for information and spend time with friends. They are there not for to follow companies. But as companies are present in social media internauts want some interactions with them. At the same time, it appears that the most desirable actions by companies are those associated with benefits for the involved Internet users (discounts, access to exclusive promotions). More than half of the respondents (56%) expect access to special offers and promotions. It is difficult to determine the impact of social media on increased purchases. At the same time one can notice the importance of recommendations and negative comments in social media. 43% of surveyed people confirm that being a fan of a particular brand in social media causes that they recommend a product to friends. And over half of respondents would not buy a product after reading a negative review or comment about it. It cannot be ignored by companies. And although these are only declarations of respondents any company cannot underestimate such statements. Companies need to take care of the reputation and their presence in social media must be a result of a well prepared strategy.

Social media use is on the rise throughout the world. Influenced by this trend, governments of all levels and sizes are establishing their social media (like Facebook) presence due to the communication and interaction capabilities that such a presence brings. This study examines and explains the social media presence of Turkish local governments from a usability perspective. Usability studies provide governments with important empirical data about the citizens'/users' view/perception of the efficiency, effectiveness and satisfaction of web-based content. Consequently, there is a need for usability testing of government social media services.The analysis of local government social media sites through scientific usability methods, such as expert review, guidelines and eye-tracking, reveals the strengths and weaknesses of government social media services in terms of usability. The study concludes with specific recommendations for improvement of government social media presence, which are applicable, to a great extent, to governments of all levels and sizes in Turkey and elsewhere.

Social media use is on the rise throughout the world. Influenced by this trend, governments of all levels and sizes are establishing their social media (like Facebook) presence due to the communication and interaction capabilities that such a presence brings. This study examines and explains the social media presence of Turkish local governments from a usability perspective. Usability studies provide governments with important empirical data about the citizens'/users' view/perception of the efficiency, effectiveness and satisfaction of web-based content. Consequently, there is a need for usability testing of government social media services. The analysis of local government social media sites through scientific usability methods, such as expert review, guidelines and eye-tracking, reveals the strengths and weaknesses of government social media services in terms of usability. The study concludes with specific recommendations for improvement of government social media presence, which are applicable, to a great extent, to governments of all levels and sizes in Turkey and elsewhere.

The purpose of this study was to assess the association between social media presence (Twitter and Instagram), diversity in orthopedic surgery residency programs, and the number of applications received by a program. Data from Twitter and Instagram for 179 orthopedic residency programs accredited by the Accreditation Council for Graduate Medical Education were collected, including the presence of a social media account, date of first post, number of posts, and number of followers. Residency program data were collected from the Association of American Medical Colleges Residency Explorer Tool and included percentage of Whiteresidents, percentage of male residents, residency ranking, and number of applications submitted during the 2019 application cycle. Bivariate and multivariable analyses were performed with adjustment for program ranking. Of 179 residency programs, 34.6% (n=62) had Twitter, and 16.7% (n=30) had Instagram. Overall, 39.7% (n=71) had a social media presence, defined as having at least one of the two forms of social media. Programs with social media presences had higher average rankings (48.1 vs 99.6 rank, P<.001). After adjusting for program ranking, social media presence was associated with increased applications during the 2019 application cycle (odds ratio [OR]=2.76, P=.010). Social media presence was associated with increased odds of gender diversity (OR=3.07, P=.047) and racial diversity (OR=2.21, P=.041). Individually, Twitter presence was associated with increased odds of gender (OR=4.81, P=.018) and racial diversity (OR=4.00, P=.021), but Instagram was not (P>.05). Social media presence is associated with more residency program applications and increased resident diversity. Social media can be used to highlight inclusivity measures and related opportunities. [Orthopedics. 2023;46(1):47-53.].

PurposeThe study aims to explore Greek libraries’ social media presence and library operation and social media use during the coronavirus disease 2019 (COVID-19) lockdown.Design/methodology/approachPrimary data were collected via an online questionnaire that was distributed to the Greek libraries. The final sample comprised 189 libraries of all types with the exception of school libraries.FindingsResults indicated that Facebook is the most widely used platform, while social media are mainly used for sharing announcements about library operations and for the promotion of events. During the COVID-19 lockdown, libraries responded quickly to the new circumstances by taking many of their services online. However, they did not fully use social media for service provision but rather used social media as a static communication channel. Only a few of the libraries grasped the opportunity to highlight their role in the promotion of public health by providing timely and reliable information.Practical implicationsLibrary leaders who are looking to harness the power of social media for service promotion and outreach should build a strategy that takes platform popularity, current social media trends, patron preferences and the specific promotional objectives of their library into consideration.Originality/valueTo the best of the authors’ knowledge, the current research is the first which attempts to explore the social media presence of Greek libraries of all types and changes made to library operations and social media use in response to the COVID-19 lockdown.

Oncologists in social media-what are the limits?

The Prevalence and Utility of Vascular Surgery Training Programs' and Vascular Societies’ Social Media Presence

&lt;p&gt;&lt;em&gt;&lt;span lang="EN-ID"&gt;Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;

Social Media in Stroke Career Development.