A Study of Recent Trends in Online Green Marketing

Abstract

The term "green" signifies innocence. Green symbolises purity of quality and fairness or justice in transactions. The promotion of environmentally friendly products is known as green marketing. Green marketing is also known as environmental marketing. It talks about how a company makes an effort to carefully prepare and promote products so as not to harm the environment. It is believed that everyone, whether a business or an individual, has an obligation to act in a socially conscious manner. Businesses are embracing green advertising as a new weapon for corporate social responsibility (CSR) and as a social endeavour. Companies are developing tools to protect the environment and building their brand as eco-friendly companies. Additionally, the study looks at India's green marketing techniques and offers a summary of the justification for its use by companies and look at the challenges associated with green marketing. This essay will discuss the value of green marketing to customers and the environment, break it down into its constituent parts, and conclude that green marketing is a strategy that will only become more and more popular as a means of protecting the environment for future generations.