A Study of Recent Online Marketing Trends and the Sellers' Adoption of Them in India

Abstract

Online marketing is the process by which a business markets and sells its goods and services to potential clients using internet-based tools. The tools and methods used to offer clients an original and improvised buying experience are continuously evolving, which defines internet marketing. Marketers are constantly working on new innovations to better position themselves in the competition to attract the most clients. Businesses capitalize on customers' propensity for searching out novelty. Customers enjoy trying new things, therefore merchants are constantly looking for cutting-edge experiences that they can offer their clients. This essay examines recent developments in online marketing strategies and how using these cutting-edge strategies in online marketing campaigns benefits merchants. Digital marketing comprises a wide range of internet marketing tactics, such as search engine optimization (SEO), search engine marketing (SME), and link building. The contemporary economic climate is more inclined towards the usage of electronic technology. The idea of a "Sharing Economy" is gaining traction in the current environment of digital contact. Entrepreneurs who have contributed to current industrial advancements as well as the expanded and quickly expanding industries globally are being followed by new developments. The phrase "digital marketing" is used to describe a wide range of advertising strategies used to connect with consumers online. Over the past few years, digital marketing has undergone a significant transition and is constantly changing. The study also considers the challenges that marketers and customers encounter, as well as how marketers might get over these challenges in online marketing. The study shows that both buyers and sellers are excited about implementing cutting-edge online marketing strategies.