A STUDY OF OUTCOMES OF THE TOURISM SECTOR DEVELOPMENT ON THE ECONOMIC IMPROVEMENT OF THE PEOPLE INTHE BATTICALOA DISTRICT OF SRI LANKA

Abstract

Tourism is recognized as a rural development mechanism in terms of its socio-economic condition towards rural communities, such as creating local rural incomes and employment, contributing local amenities and services, and aiding local culture resources conservation.Tourism is one of the growing industry in Sri Lanka in the post war development. Its contribution to the Sri Lanka economy is vital in same context. This study investigates how tourism sector development effects on the Economic Improvementof the people in Batticaloa district.The objectives of this study are to find out the content of perceived impact of tourism development on the Economic improvement of the families.The sample population consisting of residents residing in Batticaloa was surveyed.In order to determine the impacts of tourism on quality of life in Batticaloa district,a survey was conducted using a sample of one hundred respondents completed the interview. Data were collected through Primary data collection and secondary data collection. The data were analyzed using descriptive analyses with the support of Statistical Package for social sciences.The results revealed that the residents perception of tourism impacts did affect their satisfaction with particular life domains significantly.The results indicated that the relationship between the economic improvement and Tourism development.The result show that perceived impact of tourism development on the Economic improvement of the people. The findings show a relationship between impact of tourism sector development and economic improvement of the family have a positive impact.The findings of this study will be useful for resident in Batticaloa district to developing and implementing strategies to enhance economic and social improvement trough tourism development.