Abstract
A marketing of cashewnut was studied in South Goa district of Goa and have been presented in the form of tabular analysis. A multi-stage stratified sampling procedure was adopted to select marketing functionaries such as primary and secondary market. The study regarding market functionaries was considered to collect data regarding marketing cost and margins and to identify different marketing channels. With the help of this data price spread, producer share in consumer’s rupee and marketing efficiency was calculated. The three different channels were identified i.e., Channel I (Producer-Cooperative societies- Processor-Wholesaler-Retailer), Channel II (Producer-Village Trader-Processor-wholesaler-retailer) and Channel III (Producer-Processor-Wholesaler-Retailer). The Channel III was found to be most efficient marketing channel and the Channel II was found more popular in marketing of cashewnut.
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