A study of making optimal marketing and warranty decisions for repairable products

Abstract

Warranty plays an important role in the market, not only safeguarding the rights and interests of consumers but also promoting the sales and reputation of manufacturers. Due to its impacts on the market, manufacturers should take their warranty policies into consideration in developing an integrated marketing strategy which can promote a product by simultaneously considering pricing, production, and related post-sale services. In this study, we made an integrated study and proposed a mathematical programming model to help manufacturers systematically decide pricing, production and warranty policies.