A Study of Linguistic Landscape of Hankou River Beach from Cultural Perspective

Abstract

The Linguistic landscape, referring to language application in public spaces, generally serves to represent an image of urban language and create renowned scenic sites. As the deepening of globalization, more and more linguistic learners and researchers become interested in the study of linguistic landscape. Under the guidance of sociolinguistics theory——place semiotics, this paper aims to investigate the public signs of Hankou River Beach from three subsystems——code preference, inscription and emplacement respectively. Meanwhile, symbolic function and informational function will be analyzed in depth with cultural connotations. By field photographing, collected samples will be categorized into different groups and further analyzed from cultural perspective. In order to promote linguistic landscape and cross-cultural communication, this paper tends to put forward three feasible proposals in the end: combination of domestic culture and foreign culture for globalization; standardization and diversity of linguistic landscape; entailment of regional features of Wuhan city culture.