A STUDY OF INVESTOR BEHAVIOR TOWARDS TAX SAVING INSTRUMENTS. A STUDY IN RAIGARH

Abstract

The tax saving season start from 1st April for both salaried and businessmen as a smart investor, one should look for tax saving investment, which not only provides the benefit of tax exemption but also help earn tax- free income. with the plethora of investment option available for investors for tax saving, it become increasingly difficult to choose a right option. however, for most of the investors the tax planning is let-do-it-later affair. Tax saving is the legitimate way to save the tax out go and every income tax assesses should exercise the option to increase their wealth. the paper aims to analyse the investor behaviour towards tax saving. the tax saving option considered are tax saving fixed deposit, national saving certificates, public provident fund, tax saving mutual fund, life insurance, national pension system (NPS), pension policies and Sukanya Samriddhi yojana (SSY). The study revealed that life insurance, PPF and fixed deposit are the most preferred investment option and NPS and SSY are the least preferred option for tax saving.