Abstract
The basic purpose of this research is to find the causal relationships betwixt service quality, customer satisfaction and trust with reference to E-Banking services and hence to check the extent to which the service quality, customer satisfaction and trust influence customer loyalty in E-B context. Initially, the questionnaire used to collect the data on the variables was standardised. The data collection sample included respondents of MP Region. Simple Linear Regression Analysis is used to check the impact of above mentioned independent variables on dependent variable. The study had a significant result in E-banking services.
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