Abstract
Abstract: Predictive analysis has become an efficient tool and procedures now a day for many industries, organization, firms and service sectors. In sales, predictive analytics refers to the software and/or procedures that evaluate past and present sales data in order to forecast sales results and enhance efficiency. A vast amount of first-party and third-party customer/prospect data is available these days to sellers and marketers. Indeed, sellers and marketers frequently feel overpowered by the sheer amount of data when deciding how to leverage it to get desired outcomes. That issue is resolved by predictive analytics in sales, which uses artificial intelligence systems to assist sales representatives in understanding customer and sales pipeline information. Advances in data analytics are being used by an ever-increasing number of organizations to identify patterns and trends, increase productivity, and make more informed business decisions. In this paper, we will discuss and analyze the role and impact of the predictive analytics in sales.
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