A study of hotel employees’ readiness in e-learning circumstances applying of the theory of planned behavior (TPB)

Abstract

The purpose of this study is to investigate the current state of hotel employees" perceptions toward e-learning. Although the internet is ubiquitous in South Korea, hotel employees" readiness for e-learning has yet to be fully explored in Korea. This study contributes to the literature in education in three ways. First, the adoption of e-learning is explored from a multi-faceted perspective including attitude to e-learning, subjective norm, and perceived behavior control. Second, this study shows the relative importance of perceived behavior control in the decision to adopt e-learning. Third, the current findings reveal that usefulness and easy to use affect hotel employees" attitude for adopting e-learning. This study describes a conceptual model, based on the theory of planned behavior (TPB), which explains how hotel employees" beliefs influence their intention to adopt e-learning in the training. AMOS was used to analyze self-report data from 258 hotel employees. The findings showed that the TPB explained hotel employees’ acceptance of e-learning reasonably well. More specifically, behavioral control, attitude, and subjective norm positively influenced their intention to adopt e-learning. The findings of this study should help practitioners design more user-accepted e-learning systems.