Abstract
The purpose of this study was to explore the influence of perceived IT beliefs, task-technology fit, attitude, self-efficacy, and subjective norm on behavioral intention of adopting information technology in hotels in Hangzhou, China. A number of 458 usable self-administered questionnaires were collected. Results show that attitude, self-efficacy, and subjective norm are positively related to behavioral intention. Perceived IT beliefs had influence on the intention through attitude formation. Task-technology fit appears to interact with perceived IT beliefs towards attitude formation. Suggestions were provide for hotel practitioners to enhance employees’ intention of adopting new information technologies.
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