A study of global logistics management strategies: based on the bicycle manufacturing

Abstract

This study is grounded on the fact that manufacturing has always been the power for the economic development in Taiwan. From this light, the researcher based this study on the strategic viewpoint of global logistics management and the case study of Fiege Goth Logistics Services Ltd. The researcher also investigated on how Taiwan can speed up the development of becoming the Global Logistics Center and strive for the market space in the international arena, after its accession into the World Trade Organization (WTO). For the aforementioned purposes, the researcher used the method of literature review to divide the research into four parts. In the first place, a systematic analysis was made on the global industry. For a better understanding of the background of global logistic management, the analysis made focused mainly on the status of bicycle manufacturing and global sea freight development in comparison with that of Taiwan. Secondly, the researcher analyzed the trends of global supply network and the factors of global bicycle logistics management. Thirdly, the researcher conducted a case research study with stress on the history of Fiege Goth Logistics Services and its current strategy in logistics management. Finally, a research on the strategy for logistics management of Taiwan in sea freight after its entry into the WTO for the reference of government in developing Taiwan as the global logistics management center was made.