Abstract

The article studies formation trends and innovative features of digital assets and cryptocurrencies in economic processes in the context of building an information society. The relevance of formation and regulation of new directions of effective development of the economic environment with the widespread use of digital technologies is justified. Possibilities of formation and application of cryptocurrencies in economic processes are studied, their formation factors, essence, content and innovative features were included in the research process. The scientific-methodological bases of studying the impact of the application of electronic money on the economy and business process are explored. Operation characteristics of currencies and digital assets in the virtual economic environment are explained. Formation and development stages of digital currencies according to the market value are analyzed, the main features are mentioned. The process of conducting transactions using them is presented schematically. The operation mechanism of the utilization process of blockchain technology was created. The main elements of trading with cryptocurrency market are identified based on its structural scheme. Alongside Bitcoin, the features of other alternative cryptocurrencies are analyzed. Their comparative advantages, similarities and differences, application aspects are studied. The market capitalization of cryptocurrencies is demonstrated schematically. Proposals and recommendations are developed for consideration of trends and innovative features of cryptocurrencies in new economic platforms.

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