A Study of “Five Senses” in Application of Packaging Design of Products

Abstract

With the changing times, the modern packaging is not restricted the production, but values the aesthetic values. In the experience economy, the consumer experience becomes more and more popular and the packaging design of products is associated to the consumer psychology indirectly. This article firstly explores the origin of “five senses” and the influence of “five senses” on the purchase intention of the consumers through the research of historical documents. Then, it discusses the different application characteristics and roles of “five-sense” experience in the packaging design of products. On this basis, this paper discusses the theories for better application of “five-sense” experience in the packaging design of products, and conducts the analysis through the cases. This paper studies the characteristics and methods of visual, auditory, tactile, gustatory and olfactory applications in the packaging design through function analysis of “five senses” in the product packaging.