'A Study of Factors Affecting Brand Switching for Processed and Packed Ready-to-Cook Food Packs'

Abstract

The processed food market is projected to be over US$ 100 bn, of which the primarily processed food market accounts for 60%, while the value-added processed food market is around 40%. The food processing industry in India has a share of 1.5% in the total GDP of the country, and as part of total manufacturing accounts for 9%. India’s share in world trade in respect of processed food is about 1.6%. A large number of players in this industry are small-sized companies, and are largely concentrated in the unorganized segment. This segment accounts for more than 70% of the output in volume terms and 50% in value terms. The segment preferences in rural market & influx of multiple product items in the segment makes it imperative to understand the peoples outlook towards the segment.