Abstract
Although the “Big Five” model has been discussed a lot in behavioral fields, there has been little research on the impact of personality traits with regards to technology on web-based DSS decision. In this paper, we apply task technology fit theory to explore how Individual characteristics affect task technology fit and how task technology mediate between personal characteristics and decision-making. One of geographic information systems, Google Earth is used as geographic information system to find support for Internet users’ web-based decision support systems. Data was gathered via a survey after an experiment of web-based decision making using Google Earth, which was completed by 192 undergraduate college students, and analysis was conducted utilizing structural equation modeling.
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