Abstract
The construction of discourse isindispensable to the construction of nationalimage to a large extent, particularly a set ofdiscourse built from various perspectives. Itmust pertain to the real fact of the country andto the needs of her future development. Moreimportantly, it must be effective. Consideringthe characteristics of the national image and itsconstruction discourse, the discourse system ofour country’s national image needs, first of all,to have a good treatment of the corecharacteristics of our country’s national image;meanwhile, it also needs to have a goodhandling of the basic characteristics of ourcountry’s national image. Specifically speaking,it is necessary to take in account of factors likeethnicity, culture, politics, space-time andcognition of national image discourse for onething; it is also necessary to take into accountsuch factors as stability, multi-dimension,inheritance and creation, and the crisiscoordination of national image discourse foranother.
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