Abstract
The present study was conducted to measure customer perception and purchase intention toward online travel booking in the National Capital Region (India). The study empirically applied quantitative research methods to find out the objective and testing of the hypothesis. The study was based on primary data collected through a self-administered questionnaire by adopting a simple random sampling technique. The collected data was analyzed by using suitable statistical tools. The finding of the study indicated that major factors of customer perception towards online travel booking were noted as perceived usefulness, perceived ease of use, perceived convenience, and perceived trust. The customer considerably perceived each of the identified constructs. The purchase intention of the customer towards online travel booking was also found to a considerable extent. Finally, a significant relationship was found between identified factors of customer perception and purchase intention.
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