A STUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS PERFUME

Abstract

Perfumes have transcended their functional purpose of providing a pleasant fragrance; they have become expressions of personal identity, luxury, and style. The fragrance industry is a dynamic and ever-evolving sector of the global market, heavily influenced by the complex behaviors and preferences of consumers. Understanding consumer buying behavior concerning perfumes is crucial for businesses in this industry to tailor their products, marketing strategies, and customer experiences effectively. This knowledge empowers perfume manufacturers and retailers to cater to the diverse needs and desires of their target audience.