A Study of Business Challenges for Organic Food Product segment

Abstract

Organic agriculture is booming in India these days. An increase in the family income, increase in educated population, health consciousness has led consumers to shift their preferences from conventional to organic food products. Due to its purity and health benefits, organic food products are gaining popularity in the Indian market. The availability of organic products is increasing at malls, specialty stores, and local markets places. This paper focuses on the organic food product segment and the business challenges for this segment.