Abstract
<p>To better understand consumer behaviour and preferences for apparel shopping in Asia, we collected data through questionnaire surveys in China and Taiwan on three topics: online and offline shopping behaviours; product evaluative criteria; and fashion information sources. The study showed that women in both China and Taiwan shopped more frequently than men. Chinese consumers shopped more frequently online than did their Taiwanese counterparts. Both Chinese and Taiwanese consumers cited ‘fit’ and ‘comfort’ as the two most important evaluative criteria for clothing, while ‘brand name’ and ‘country of origin’ were the least important cues. Both Chinese and Taiwanese participants cited ‘friends’ as their most important fashion information source, with ‘siblings’ and ‘parents’ being the two least important sources.</p>
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.