Abstract
We study the intended meaning of taste expressions used to describe sake which cannot be clearly defined, by using word-of-mouth information from users on an e-commerce site. Furthermore, we elucidate the taste characteristics perceived by ordinary consumers of sake. We conducted a multiple regression analysis with “Nihonshu-do(Sake meter value),” “San-do(Acidty),” “Amakara-do” and “Noutan-do” as objective variables, and the frequency of various taste expressions, confirmed by word-of-mouth information, as the explanatory variable. Through this analysis, we clarified the relationship between various taste expressions and the “Nihonshu-do,” “San-do,” “Amakara-do,” and “Noutan-do” of sake. We were thus able to make a quantitative evaluation of ambiguous taste expressions related to sake.
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